Not a penny. At NURA, we operate on a DDP (Delivered Duty Paid) basis for the US, UK, and EU. The price you see at checkout is final. We handle all import paperwork and pre-pay all duties and taxes, ensuring your rug arrives at your door without any surprise bills or administrative headaches.

For our Ready-to-Ship and Vintage collections, we use global express shipping, which typically arrives in 3–5 business days. For Made-to-Order pieces, please allow 4–8 weeks for the weaving process plus express transit. We believe true art shouldn't be rushed, and we will keep you updated with photos as your rug progresses on the loom.

Every NURA custom/made to order rug is started only after your commission is placed. The process is entirely manual: from hand-spinning the virgin wool and natural dyeing to the intricate knotting performed by female artisans in the High Atlas Mountains. This "slow-made" approach ensures zero waste and a level of quality that factory-made rugs simply cannot replicate.

Absolutely. We find that our clients love being part of the journey. We can provide "loom updates", photos or short videos of your specific rug being woven by our partner cooperatives. It’s a beautiful way to see the heritage and hard work poured into your piece before it even reaches your home.

Live wool is sheared from living sheep in the high altitudes of the Atlas Mountains. Unlike "dead wool" (taken from hides), live wool retains its natural lanolin. This makes the fibers incredibly soft, resilient, and naturally stain-resistant. Over time, instead of wearing out, a NURA rug develops a beautiful luster, becoming a soft, durable heirloom.

They are both. Our Vintage collection consists of one-of-a-kind pieces hand-selected from the tribes. Our Modern and Made-to-Order collections use the exact same ancestral techniques passed down through generations. We use the same wooden looms, the same knots, and the same High Atlas wool; we simply adapt the designs to fit contemporary aesthetics.

Yes, we value our partnership with the design community. Our Trade Program offers tiered discounts, priority loom scheduling, and dedicated concierge service for custom dimensions. Whether you are staging a home or designing a boutique hotel, we provide the documentation and logistics support you need. [Apply for a Trade Account here].

We do offer wholesale opportunities for curated boutiques and galleries. Because we work directly with artisan cooperatives, we can manage bulk orders with consistent quality. Please contact us at wholesale@nurarugs.com for our current catalog and MOQ details.

Because of the high lanolin content in our virgin wool, most spills can be blotted away with a damp cloth. For regular care, we recommend vacuuming (without a beater bar) to keep the fibers plush. For a deep clean every few years, we suggest professional rug cleaning. Avoid harsh chemicals, as they can strip the wool of its natural protective oils.

Not at all! High-quality, long-pile wool rugs will naturally shed small fibers during the first few weeks of use. This is simply the "bloom" of the wool. Regular vacuuming will quickly diminish this, leaving you with a stable, plush pile that will last for decades.